Work Experience
ATG
From Intern to Product Designer
My roles
My journey with ATG began as an intern, where I completed my final project, marking a milestone in my education and professional development. Following my internship, I was thrilled to be offered a position at ATG.
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In my current role, I engage in a variety of UX tasks, embracing the dynamic and ever-evolving nature of the workflow.
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Product Designer
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User Resercher
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UX Designer
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Workshop facilitator
My main tasks
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Working closely with Product Owners, Stakeholders and development teams to ensure user needs are meet.
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Conducting interviews and analysing data to get a better understanding of our users and how they interact with our products, and how we might improve them.
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Facilitating workshops, Ways of Working meetings and Design Sprints.
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Being the voice of the user and an advocate for their needs.
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Promoting accessibility and working to implement accessibility continusly through every project.
Project: New Startlist
Objective
Update and improve the usability the old startlist for horse beting.
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Challenge
Our users are often not happy with change, even if it comes with new usable features or increased usability.
Goal
To update and improve the startlist while also keeping our users happy with the new look and excited for the new features.
New startlist
Old startlist
Background
The development of the new startlists has been a multi-year project aimed at creating a more user-friendly interface, particularly for new users interested in horse betting. The redesign process involved extensive user research, data analysis, and numerous iterations to refine the product.
My Role and Responsibilities
When I joined the project, the startlists were nearing release, with most of the design work completed. My primary task was firstly to collaborate closely with front-end developers to ensure the accurate implementation of the design, as well as making necessary tweaks and adding new design elements as needed. After the release I focused on gathering user feedback through interviews, and collaborating with analytics to gain data insights from the new startlist to iterate on details and create new functionality according to user needs.
Key Contributions:
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Collaborated with front-end developers to implement and refine the startlist design.
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Actively gathered and analyzed user feedback through interviews, surveys, analytics, and social media.
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Conducted user interviews to understand preferences and make informed adjustments.
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Developed and introduced a compact startlist option based on user feedback.
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Designed new features, including the trend percentage statistic, enhancing the overall user experience.
New Features
The new startlists introduced several enhancements, including:
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Customisable startlists based on user preferences, allowing for different statistics to be displayed depending on the game type or proximity to the race.
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Three preset lists to choose from or toggle between; Simple, Popular and Detailed.
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Integration of news and tips related to specific races, eliminating the need for deep scrolling and organising races on separate pages.
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Updated UI with a more modern feeling.
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Better accessibility, including bigger font and better contrast.
The preset list: Simple
The preset list: Popular
The preset list: Detailed
The preset list: Simple
Preset lists
User Transition Strategy
To facilitate the transition, we allowed users to toggle back to the old startlists while introducing new features exclusively on the new version. Anticipating some resistance from our existing user base, who are typically resistant to change, we actively monitored user reactions. We utilized a HotJar survey on the site, analyzed data from our analytics tools, and paid close attention to feedback on social media. I also conducted four semi-structured interviews with loyal and frequent users who preferred the old startlists. These interviews provided valuable insights into user preferences and pain points.
Adjustments Based on Feedback
The feedback indicated a preference for the compactness and deep scroll overview of the old startlists. In response, I was a part of developing a more compact startlist option that users could enable in the settings, which was well-received by experienced users.
Addressing the desire for deep scrolling proved more challenging due to technical constraints. The races were now on separate URLs, complicating the integration. Additionally, we had to redesign the layout to ensure that news and tips were still accessible without excessively long pages or increased load times.
Popular, compact
Popular, default
Ongoing Improvements
We are continuously improving the startlists with new features and additions. One notable addition is the trend percentage statistic, which displays how users have bet on a horse over time. Drawing inspiration from other trotting sites and live broadcasts, I designed a template for this feature. The trend percentage is color-coded for easy interpretation: the main typography color for changes under 1%, red for negative changes over -1%, and green for positive changes over +1%.
Outcome
The iterative design process and user-centric approach resulted in a more user-friendly startlist that balances the needs of new users and the preferences of experienced players. The ongoing improvements continue to enhance the user experience, ensuring that the startlists remain a valuable tool for horse betting enthusiasts, both experienced and beginners.
